Ep242: You Can’t Measure What You Don’t Track

You need to measure the growth of your show, and whether you're detail-oriented or not, this episode is for you! Today, Adam shares a recent story about how essential it is to determine your podcast's marketing metrics and KPIs. Shift your focus away from the big picture to the minor details to reach your goals.

WHAT TO LISTEN FOR

• Why it's normal for people to have contrasting attention to detail
• Why it’s common for podcasts to have more ratings than written reviews?
• The importance of tracking down the details of your podcast 
• The reason why it’s difficult to receive a written review
• How the direct message (DM) campaign markets a podcast for more written reviews

RESOURCE/LINK MENTIONED

• Zach White’s The Happy Engineer Podcast

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