The Podcast On Podcasting

Having a successful podcast is an asset to your business.

There are over 51 million podcast listeners in the US so you know this type of media isn’t going anywhere and it continues to be a popular and effective way to reach your audience and communicate with them.

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Recent Episodes

Elevate Your Podcast Through Branding - Brett Johnson [EP558]
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March 26, 2026

Elevate Your Podcast Through Branding - Brett Johnson [EP558]

You'll realize that making mistakes on your podcast is fine as long as you fail forward. Guest Brett Johnson discusses how to learn from experiences, content creation, and what equipment you'll need for your podcast.WHAT TO LISTEN FORMic flagsPodcast branding on videoSteps on serving the perfect clientBenefits of having guestsImportance of shareable contentFinding the right equipmentRESOURCE/LINK MENTIONEDBroadcast Supply Worldwide 05:48Shure mv7 21:42Zoom podtrak p4 24:20
How To Stay Consistent - Pitfall #3 [EP557]
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March 23, 2026

How To Stay Consistent - Pitfall #3 [EP557]

Check out this episode to learn how to avoid podfade, stabilize your podcasting experience, how to maintain consistency, make money, and influence your podcast's audience.WHAT TO LISTEN FOR10 things you can do as a podcaster3 Ways to invest in your podcast3 Things to not get overwhelmedSteps to get your guests to share your episodeRESOURCES/LINKS MENTIONEDEp01: Identify Your Avatar - Free Course 1/6Ep2: What To Do BEFORE You Launch Your Podcast - Free Course 2/6Ep3: How To Laun
Podcasting As A Marketing Platform - Richard Walsh [EP556]
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March 19, 2026

Podcasting As A Marketing Platform - Richard Walsh [EP556]

Whether it's a book, a product, service or an idea, podcasting can be one of the most effective marketing tools. Richard Walsh is here today to help you understand how podcasting can support your goals.WHAT TO LISTEN FORBuilding target audience and finding good guestsThe need to be a good listener to become a better communicatorWays to overcome the hurdles when starting a podcastThe importance of reviews and remindersConsistency and perseveranceRESOURCE/LINK MENTIONEDRichard Wals
Be Yourself Or Else... - Pitfall #4 [555]
March 16, 2026

Be Yourself Or Else... - Pitfall #4 [555]

If you are not yourself to the core, it will definitely lead your show to unfavorable results. Tune in to find out how and why authenticity matters in podcasting.WHAT TO LISTEN FOR3 Ways that you're going to fail if you’re not yourselfWhat does it mean to be yourselfTips to be more authenticRESOURCES/LINKS MENTIONEDEp01: Identify Your Avatar - Free Course 1/6Ep2: What To Do BEFORE You Launch Your Podcast - Free Course 2/6Ep3: How To Launch A TOP Show - Free Course 3/6Ep4: Best Mar
The Worst Podcasting Advice Ever - Todd Cochrane [554]
March 12, 2026

The Worst Podcasting Advice Ever - Todd Cochrane [554]

Having guests on your show is essential, as you’ll learn different tips, hacks, and strategies that will help build the foundation and growth of your show. Today, Todd Cochrane brings up some challenges associated with receiving advice from so-called podcasters and how to avoid these kinds of situations.WHAT TO LISTEN FORWhere to build your podcastWhy you should promote your showRetaining the bits of knowledge you get from your guestsWorking on your funnelsLocal audiences vs Global a
FAIL - You Didn't Do Your Recon! - Pitfall #5 [553]
March 9, 2026

FAIL - You Didn't Do Your Recon! - Pitfall #5 [553]

Understanding your podcast's blind spots is critical in growing your show. This episode will help you learn what to do on your recon as you start your podcast, rebrand, or get better results with your show.WHAT TO LISTEN FORWhy is doing recon importantIdentifying your avatarKnow what’s already out there (Finding the right niche)2 Things to consider on what to do on your reconFinding your unique spin on solving a problemHow to deliver your unique call to actionRESOURCES/LINKS MENT
Starting A Passion Project Podcast - Bryce Lord [552]
March 5, 2026

Starting A Passion Project Podcast - Bryce Lord [552]

Listening to people talk about their passion for their jobs, the people they serve, and the communities they live in is a great place to start a podcast. Tune in as Bryce Lord discusses how he got started with his passion project and the things he learned along the way.WHAT TO LISTEN FORIdentifying the kind of passion project you want to start withGaining target listeners and guests for your podcastThe benefits of having notes as a guidePros and cons of producing your own podcastSoft
You NEED A Prelaunch Strategy - Pitfall #6 [551]
March 2, 2026

You NEED A Prelaunch Strategy - Pitfall #6 [551]

Some podcasters are passive in prelaunch strategies because they want to launch their podcast right away. This episode will tell you why you need a strategy first before starting your show and what you should do about it.WHAT TO LISTEN FORPrelaunch strategyTwo active things you should do on your prelaunch4 types of episodes to recordHow to work with your avatarQuestions you need to ask yourself before doing a prelaunchRESOURCES/LINKS MENTIONEDEp2: What To Do BEFORE You Launch You
8 Steps To Have A Great Podcast - Harry Morton [550]
Feb. 26, 2026

8 Steps To Have A Great Podcast - Harry Morton [550]

There are many ways to create a great podcast, but in this episode, Harry Morton summarizes it in 8 easy and practical steps! He also highlights focusing on the tools that are interesting and which avenues should not be on the show. Tune in and get great value!WHAT TO LISTEN FORWhat happens when you record a podcast with ZoomBenefits of having a backup systemTakeaways to make a mic sound betterQuality of content vs Trying to get big names for your podcastThe importance of SEO in show
CTA Secrets - Pitfall #7 [549]
Feb. 23, 2026

CTA Secrets - Pitfall #7 [549]

Some podcasters deliberately fail to include a call to action on their podcast, which is one of the reasons they fail to grow their show. Listen in to learn some of the truths about having a call to action, as well as what your target audience may think of it.WHAT TO LISTEN FORWhat could go wrong with the Call to ActionPros and cons of what listeners might be thinkingWays to have a more effective Call to ActionStandards of the Call to ActionRESOURCES/LINKS MENTIONEDEp1: Identify Your
Choosing The Right Niche For Your Podcast - John Lee Dumas [548]
Feb. 19, 2026

Choosing The Right Niche For Your Podcast - John Lee Dumas [548]

One of the most important aspects of building an audience for your podcast is to provide free, valuable, and consistent content as well as solutions to real-world problems. Join John Lee Dumas as he explains the best ways to find your niche and launch your podcast.WHAT TO LISTEN FORThe best solution for finding your spot in podcastingGetting your questions better to still deliver really good valueBringing listeners to your podcastCreating unique and special episodesWhy you should choo
What To Do In Your First 8 Weeks - Pitfall #8 [547]
Feb. 16, 2026

What To Do In Your First 8 Weeks - Pitfall #8 [547]

Now might be the time to figure out what you should have in the first eight weeks of launching your podcast. Tune in to learn more about this tried-and-true strategy and see real results, and you could be among the top 1% or 2% of podcasters.WHAT TO LISTEN FORMTN BIKE PLANS, what it means, and how it worksOrganizing a team and figuring out incentivesIdentifying the desired launch dateThe importance of podcast swaps and trailer episodes5 Things to let people know about the launch date