The Podcast On Podcasting
Having a successful podcast is an asset to your business.
There are over 51 million podcast listeners in the US so you know this type of media isn’t going anywhere and it continues to be a popular and effective way to reach your audience and communicate with them.
Recent Episodes
612
Oct. 1, 2026
Avoid Missed Opportunities...Start Your Podcast Now! - Sophia Lorena [EP612]
Learning to gain valuable takeaways from seasoned podcasters will help your podcasting career boost to the top. Listen into this episode with Sophia Lorena to learn how she established a successful podcast at the age of 20. WHAT TO LISTEN FOR 3 ways to avoid missed opportunities in podcasting Creating a distinct identity for your brand What should you avoid when launching a podcast Learning when to decline guestings 7 Audience first or podcast first? RESOURCES/LINKS MENTIONED (10:25 ) Po
611
Sept. 28, 2026
The Mistakes I Made In Life [EP611]
Adam Adams is going to share a personal story with you today with tons of valuable life lessons. Mistakes are inevitable but what matters is how we face, embrace and learn from them to improve both our personal and business life. Listen to this episode and feel free to share it with friends or other podcasters who also need to hear this. WHAT TO LISTEN FOR Things to consider when joining a mastermind group The challenges of being a parent and an entrepreneur at the same time How priorities h
610
Sept. 24, 2026
Producing A Podcast - Susie Singer Carter [EP610]
Production mechanics are broad strokes of what you can do, and your procedure will vary significantly based on the platform, software, or format you employ. Susie Singer Carter shares her podcasting journey and explains the impact that can have on your show, as well as the challenges of doing post-production on your own. WHAT TO LISTEN FOR Is Zoom a good platform for podcasting? The commitment behind a horror-comedy podcast Equipment you need when working with multiple guests Challenges of
Sept. 22, 2026
What Your Podcast Can Do For Your Business (Special Episode) [609]
For our 100th episode anniversary, Adam shares the lessons learned along his podcasting journey and shows his gratitude to the show. But that's not all! Tune in and find out the simple steps you need to take to participate in our huge giveaway. Trust us - you don't want to miss this show! WHAT TO LISTEN FOR Types of packages to give away and how to participate 8 Things to be grateful for Important lessons learned during the podcasting journey The inspiration behind the podcasting milestone
608
Sept. 17, 2026
Generating Clients through Your Podcast (Part 3 of 3) - Noah Tetzner [EP608]
Whether you're a writer, a realtor, or a podcaster, you continue to look for clients to keep your business growing. Grab your earphones now to listen to Noah Tetzer’s last series that will help you find those who are fit and truly important to increase your listenership. WHAT TO LISTEN FOR How to generate clients in the modern era? Connecting with ideal prospects How to monetize your own podcast Identifying who’s in your clients’ network Developing social proof and innovative marketing met
Sept. 15, 2026
Profiting Your Podcast Through Sponsorship (Part 2 of 3) - Noah Tetzner [607]
In this second part of the series with Noah Tetzner, we'll learn how to get a sponsor and make money from podcasting. WHAT TO LISTEN FOR Things to remember about podcasting Reframing your mindset as a podcaster Developing a sponsorship package How to connect with the right people in the organization Understanding the elements of trust RESOURCES/LINKS MENTIONED RocketReach LinkedIn Sales Navigator ABOUT NOAH TETZNER When Noah Tetzner was 17 years old, he started his first podcast. Withi
Sept. 10, 2026
How To Get 50k Downloads A Month For 5 Months (Part 1 of 3) - Noah Tetzner [606]
Most podcasters today don’t even see a thousand downloads in a month. Pay attention to this first series with Noah Tetzner as he shares with us his secret sauce on how to get 50k downloads in a month and how to make your podcast interesting to your target audience. WHAT TO LISTEN FOR Why do you need to select a genre and create new topics Building relationships with decision-makers to help promote your show Broadcasting your message throughout the space How to get featured in major media?
605
Sept. 8, 2026
Cussing On Your Show [EP605]
We have an interesting topic today as most of you may wonder whether cussing or swearing on your podcast is acceptable or if it adds value to your listener. Tune in to learn more about it and the impact of expressing your true self on the show. WHAT TO LISTEN FOR Foul language: Should you swear on your podcast? How to make your audience feel more comfortable? The benefits of adding credibility and embracing your authentic self LINK MENTIONED NA CONNECT WITH US Thinking about creating and
Sept. 3, 2026
The Power In Numbers - Kerry Zarb [604]
Are you having trouble determining the effectiveness of your podcast? Check out this episode as Kerry Zarb shares her expertise on evaluating data and explains the importance of knowing your numbers to track and improve your performance. WHAT TO LISTEN FOR Critical numbers that matter in business Metrics that will help you understand your performance How to create a brand and monetize your podcast Where to find guests for your show Establishing the format and structure of the episodes RES
Sept. 1, 2026
Building A High-Impact Strategy With Social Media Algorithms [603]
Why are social media algorithms so controversial, and why do they exist? Check out this episode to learn more about social media algorithms and how to use them to get the most traction you need. WHAT TO LISTEN FOR Algorithms: what they are and how it works 2 Things you should avoid doing on social media 10 strategies to use social media to your advantage Why do social media platforms want native content 3-step framework for crafting your marketing message LINK MENTIONED Episode 93 Jab, J
Aug. 27, 2026
Begin Your Podcasting Journey With The Right Knowledge And People - Mike Butler [602]
When launching a podcast, make sure you don't get conflicting advice and understand a few key things ahead of time. In today's episode, Mike Butler will share his strategies in launching his show and the secrets behind his remarkable rise in global rankings. WHAT TO LISTEN FOR How focusing your niche draws listeners' attention What are the benefits of shorter and precise episodes when launching a podcast The impact of message campaign strategy on your podcast ratings How to boost your podca
Aug. 24, 2026
What Can You Do To Get Known [601]
Creating unique and relevant content to attract your target audience is essential in every podcast, but how can you improve your game and be recognized? Discover the latest ways to help your podcast be identified, get some traction and gain a larger audience in the space. Stay tuned in to learn more! WHAT TO LISTEN FOR Understanding the 2 criteria for companies 3 different types of service companies How to make an informed decision Five strategies to grow your influence LINK MENTIONED Int