The Podcast On Podcasting

Having a successful podcast is an asset to your business.

There are over 51 million podcast listeners in the US so you know this type of media isn’t going anywhere and it continues to be a popular and effective way to reach your audience and communicate with them.

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Recent Episodes

April 16, 2026

Perseverance In Podcasting: Pros and Cons - Matt Collins [564]

Listen to this episode to get a better understanding of how to keep your podcast going. Dive in with guest Matt Collins as he discusses the importance of consistency in running a podcast and the benefits of focusing on your goals as a podcaster. WHAT TO LISTEN FOR Consistency in running a podcast Advantages of technology Pros when you persevere in podcasting Cons when you don't persevere Promoting on social media platforms Importance of preparations and planning RESOURCES/LINKS MENTIONED
April 13, 2026

One Good Reason You Need Your Podcast - Katie Chonacas [563]

Using the power of your voice to be heard, inspire and make an impact is great for your listeners. Tune in and learn from Katie Chonacas how to get your message across the globe through your show. WHAT TO LISTEN FOR The ripple effects on inspiring others Condenser mics versus Dynamic mics Providing value for listeners Voices of a voice over artist Reasons to start a podcast ( Best times to release/publish a podcast RESOURCES/LINKS MENTIONED Shure MV88 A Lover's Fairytale: 11 Poems Writt
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April 9, 2026

How To Be Yourself On Your Show - Michael Ham [EP562]

Recognizing that you must be the same person in front of the screen as you are with anyone else is essential for producing a stronger episode. Join Michael Ham as he discusses how he has changed his approach to dealing with guests and not worrying so much about what other people think. WHAT TO LISTEN FOR Creating show notes Things to prepare when starting a podcast Switching from panel interviews to 1-on-1 interviews Number of episodes to publish Benefits of a podcaster on Clubhouse Tips
April 6, 2026

You're Letting Your Listener Down - Pitfall #1 [561]

Today, we talk about the most critical and the number # 1 pitfall on podcasting and how to stay consistent and focused to attract your target listeners WHAT TO LISTEN FOR The moral of a true story of a podcaster letting down its listeners Disadvantage of losing credibility Why consistency is key in podcasting RESOURCES/LINKS MENTIONED EP15: Monetizing Your Podcast Show - Ralph Cochran The Compound Effect by Darren Hardy CONNECT WITH US Thinking about creating and growing your own podcast
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April 2, 2026

How To Sound Good On Your Podcast - Christopher Jordan [EP560]

Guest Christopher Jordan's main goal is to help lift all podcasters to a higher level by producing high quality audio. As a sound engineer, he shares the best tools to be used and some tips and hacks to help you sound better. WHAT TO LISTEN FOR 14:54 - 27:06 Microphones and how to use them 27:08 - 32:50 Editing and branding 32:51 - 34:46 Sound treatment vs sound proofing 34:47 - 37:10 Audio Leveling 37:11 - 39:56 Standards of pitch sounds 39:57 - 41:16 Compressor, Limiter, and Equalizatio
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March 30, 2026

Trailer Episodes (Why & How) - Pitfall #2 [EP559]

In this episode, you’ll learn everything you need to know about trailer episodes and why you should have one to get the most out of them. WHAT TO LISTEN FOR 01:06 - 03:12 Understanding podcast trailers 06:58 - 11:53 4 Things an effective trailer can do 11:54 - 14:00 The building blocks of an effective trailer 14:00 - 24:00 Questions about your podcast RESOURCES/LINKS MENTIONED Ep01: Identify Your Avatar - Free Course 1/6 24:08 Ep2: What To Do BEFORE You Launch Your Podcast - Free Course
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March 26, 2026

Elevate Your Podcast Through Branding - Brett Johnson [EP558]

You'll realize that making mistakes on your podcast is fine as long as you fail forward. Guest Brett Johnson discusses how to learn from experiences, content creation, and what equipment you'll need for your podcast. WHAT TO LISTEN FOR Mic flags Podcast branding on video Steps on serving the perfect client Benefits of having guests Importance of shareable content Finding the right equipment RESOURCE/LINK MENTIONED Broadcast Supply Worldwide 05:48 Shure mv7 21:42 Zoom podtrak p4 24:20
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March 23, 2026

How To Stay Consistent - Pitfall #3 [EP557]

Check out this episode to learn how to avoid podfade, stabilize your podcasting experience, how to maintain consistency, make money, and influence your podcast's audience. WHAT TO LISTEN FOR 10 things you can do as a podcaster 3 Ways to invest in your podcast 3 Things to not get overwhelmed Steps to get your guests to share your episode RESOURCES/LINKS MENTIONED Ep01: Identify Your Avatar - Free Course 1/6 Ep2: What To Do BEFORE You Launch Your Podcast - Free Course 2/6 Ep3: How To Laun
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March 19, 2026

Podcasting As A Marketing Platform - Richard Walsh [EP556]

Whether it's a book, a product, service or an idea, podcasting can be one of the most effective marketing tools. Richard Walsh is here today to help you understand how podcasting can support your goals. WHAT TO LISTEN FOR Building target audience and finding good guests The need to be a good listener to become a better communicator Ways to overcome the hurdles when starting a podcast The importance of reviews and reminders Consistency and perseverance RESOURCE/LINK MENTIONED Richard Wals
March 16, 2026

Be Yourself Or Else... - Pitfall #4 [555]

If you are not yourself to the core, it will definitely lead your show to unfavorable results. Tune in to find out how and why authenticity matters in podcasting. WHAT TO LISTEN FOR 3 Ways that you're going to fail if you’re not yourself What does it mean to be yourself Tips to be more authentic RESOURCES/LINKS MENTIONED Ep01: Identify Your Avatar - Free Course 1/6 Ep2: What To Do BEFORE You Launch Your Podcast - Free Course 2/6 Ep3: How To Launch A TOP Show - Free Course 3/6 Ep4: Best Mar
March 12, 2026

The Worst Podcasting Advice Ever - Todd Cochrane [554]

Having guests on your show is essential, as you’ll learn different tips, hacks, and strategies that will help build the foundation and growth of your show. Today, Todd Cochrane brings up some challenges associated with receiving advice from so-called podcasters and how to avoid these kinds of situations. WHAT TO LISTEN FOR Where to build your podcast Why you should promote your show Retaining the bits of knowledge you get from your guests Working on your funnels Local audiences vs Global a
March 9, 2026

FAIL - You Didn't Do Your Recon! - Pitfall #5 [553]

Understanding your podcast's blind spots is critical in growing your show. This episode will help you learn what to do on your recon as you start your podcast, rebrand, or get better results with your show. WHAT TO LISTEN FOR Why is doing recon important Identifying your avatar Know what’s already out there (Finding the right niche) 2 Things to consider on what to do on your recon Finding your unique spin on solving a problem How to deliver your unique call to action RESOURCES/LINKS MENT