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Finding the right branding is not easy, but here is a powerful strategy that you can follow. In this episode, Amy Zander guides us through the concept of Brand Archetypes and how to use them for building a brand. Make sure to listen to this episode...
Finding the right branding is not easy, but here is a powerful strategy that you can follow. In this episode, Amy Zander guides us through the concept of Brand Archetypes and how to use them for building a brand. Make sure to listen to this episode full of very useful tips and strategies!
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ABOUT AMY ZANDER
Amy Zander is a co-host of two podcasts, Brand Archetypes, and Adventures in Business. She has over 20 years of experience as a writer, editor, blogger, social media content creator, and social media manager as well. Amy has experience working as an editor-in-chief of Lansing Area Health Magazine. She has also written for multiple Michigan area publications such as Healthy & Fit, Capital Area Women’s Lifestyle Magazine, Break Breads, Capital Gains, and City Pulse. She also wrote for several community newsletters and business newsletters.
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